Build an Audience with Paid Ads
You may have heard Marketing gurus say “the money is in the list” and “your email list is your biggest business asset.” But what if the number of customers on your email list is low "+" and you have no sign of growth on the horizon. Such advice can seem overwhelming.
The fact is, building a list is a catch 22: You can’t get new customers to sign up without traffic to your website, and it’s difficult to get traffic when you have no list.
What’s a busy Health & Wellness Coach to do? Look for ways to grow that list, effortlessly.
How to Build an Audience with Paid Ads
Paid Ads Make List-Building Easy
By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers.
Even better, with some tweaking and split testing of your offers, you can refine your ads and copy so that you’re attracting your exact ideal client. Filling your list with targeted buyers who are ready to take action.
What you need to run paid ads to your opt-in pages is:
*A compelling offer, such as a video training series or live webinar
*Copy to grab the attention of your target audience
Best Ad Placements
Once you have all the components in place, you can then decide where to run your ads. There are dozens of choices, from Facebook, Twitter, LinkedIn, Google, YouTube, or email inbox.
The key is to first determine where your market is most likely hanging out. If they’re on LinkedIn, then running ads on Twitter will be a waste of time. Keep top of mind the cost of marketing your business. Ads on Facebook are generally less expensive and less competitive than a Google Adwords placement.
Start Small, Then Refine
*Once you’ve decided where to place your ads, it’s time to set your budget and begin running a small set of Ads. You can A-B test.
*Consider setting a small daily budget, such as $10 or $20 at the beginning, so you can get a feel for how your ads will perform.
*Watch the traffic, track your conversions, and create split tests of your landing page and ad sets to determine which performs the best.
*You can also refine the audience you’re targeting based on the stats you receive.
*For example, if you find that women between the ages of 20 and 30 are clicking but not opting in, you might want to remove them from your audience.
*At first, it’s best to avoid running ads for paid products, unless it’s a low-ticket item. Conversions for a free or low ticket offer will far outshine ads to a paid product—especially if your program is expensive.
|*Given, that those who are clicking on an ad most likely do not know you at all, so it takes a much bigger leap of faith to offer up a credit card number than it will to provide an email address.|
Ad Copy mistakes to Avoid
*Have you ever clicked on an ad because you saw a sandal made from sustainable materials, that you just had to have, only to land on a page full of sneakers, with not a sandal insight?
*It’s frustrating, to say the least, and that kind of ad-to landing page mismatch will kill your conversions.
*Your ad copy is making a promise to the reader. If your landing page doesn’t fulfil that promise, your readers will click away, and you’ll have wasted the money you spent to get them there.
*Before running any ads, be sure your ad headline, image, and copy all match the message on the landing page.
*Paid advertising was once a tool used only by big companies or marketers with a lot of money to spare, but today they’re more cost-effective than ever, and the technology makes them easy to create and monitor.
*If you haven’t yet tried using ads as a traffic generation method, it’s time you start experimenting.
*It may be the missing ingredient you need to grow your list, sales and profits.
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