Supercharge Your Marketing with Customer Testimonials - Get Social Proof

Social proof demonstrates your unique value to potential customers by showing them what your current clients think about you. It shows a potential buyer, that you’re trusted by their peers.

Customers make purchase decisions based on what their peers think. You can attract new customers by adding social proof into your marketing mix.

An easy and effective way to do this is with testimonials.  

What Is a Testimonial, exactly? 

A testimonial is a recommendation written or spoken by someone who has used your products or services.

They share their experience, share how they use your solution, and highlight the value to them. 

It’s more in-depth and personal than a review, but not as detailed as a case study. The purpose is to quickly show potential users what they can expect and help them make the right buying decision.  

How to Get Testimonials 

Testimonials are relatively easy to get, but they require an ask from you. 

     *Whenever you receive good feedback from a customer, ask them if you can use it on your website.  Keep your eyes peeled for opportunities for a favourable testimonial. 

 

     *If a customer sends you an email telling you they really enjoyed your product/service.  Reply asking if you can use the email as a testimonial, or if they’d like to write a new version. 

 

     *Remember to provide a form, so you take the friction away, keep it easy for them to automate giving a testimonial.  

 

     *Create a system for procuring testimonials. As part of the follow-up to each sale, reach out and ask if the person would leave a good word for you.  

 

     *Remember to provide a form, so you take the friction away from your customer giving you a testimonial.  Automate receiving a testimonial.  

 

     *Another method for procuring testimonials is to search for mentions of your brand on the internet.  Reach out to the person who commented, with a thank you note, and ask if they would be willing to write one for you. 

 

 

How To Use Testimonials 

Once you start gathering testimonials, there are several ways you can use them: 

     *Post them prominently on your website.  Testimonials work well on pages where you want site visitors to take action.

     *Share on social media, as your own testimonials - along with how the reader can benefit from your solution.

     *Put testimonials on your landing page or sales page.

     *Include them on the sidebar of your blog where they’ll be seen but not distracting.

     *You may want to create a testimonials page on your website where you say, “See what other people are saying about ___.”

     *Turn parts of testimonials into quotes to use as blurbs or press releases.

Testimonial Do’s and Don’ts 

Here are some best practices to follow with testimonial content: 

     *DO put your best ones where they’ll be seen most. 

     *DON’T edit testimonials. If there are spelling errors or glaring mistakes, edit those and make sure the user approves the final version. 

     *DO use videos and visuals wherever you can. Video testimonials are highly effective. Try to include a picture of the user with written testimonials to add a personal element. 

     *DON’T get friends or business associates to leave your testimonials for you. They need to be authentic in order to work.

Testimonials are just one type of social proof content to include in your mix, and they can have a huge impact on your conversion rate and sales. 

 

Click here to Join us inside DSC for a Masterclass on  " Implementing Social Proof in your Business "